Entrepreneurship: Building Skills for Our Community
The Brazilian Center offers a series of introductory workshops to the Sacramento area, focused on media literacy, public representation, marketing strategy, and organizational leadership for individuals exploring entrepreneurship and small business development. The program addresses how contemporary businesses present themselves, engage the public, and operate within digital and community-based environments, with attention to both external communication and internal structure.
Workshops provide practical instruction in understanding media environments, developing clear and responsible representation, navigating digital and public marketing channels, and managing people and workflows effectively. The curriculum emphasizes how credibility, visibility, trust, and long-term stability are shaped through communication practices, branding decisions, ethical public engagement, and leadership choices.
The program responds to the central role communication and representation play in local economic participation. As businesses rely on digital platforms, public visibility, and working relationships to establish legitimacy and sustain growth, access to foundational skills in media literacy, marketing, and leadership has become essential. These workshops offer structured, accessible instruction that supports informed decision-making at the earliest stages of business formation and development.
Workshops are offered as standalone sessions or as part of a coordinated series, with each session lasting between 60 and 90 minutes. Programming is open to participants of all skill levels, with particular attention to those seeking to establish foundational competencies. Workshops may be attended individually and do not require attendance in sequence.
Workshops take place on a rotating basis on Saturdays at 2:00 PM at the Move Studio; 7324 Folsom Blvd Suite A, Sacramento, CA 95826.
Workshops
Media Literacy, Branding, and Public Perception
This workshop examines how businesses and organizations are perceived through media representation, branding, and everyday communication. Participants are introduced to the structure of contemporary media environments and the ways narratives, images, language, and presentation shape public understanding. Instruction focuses on how meaning is produced and interpreted across different platforms and contexts, and how these interpretations influence credibility, trust, and recognition.
Branding is approached as a communicative and relational practice rather than a purely visual one. Participants explore how values, tone, language, and consistency affect public perception, including alignment between identity and message, clarity of purpose, and brand integrity. The workshop also addresses professional language and communication practices, examining how word choice, tone, timing, and framing shape authority, working relationships, and public trust in both internal and external business contexts.
Attention is given to written and verbal communication in common professional settings, including emails, meetings, feedback conversations, and customer interactions. Emphasis is placed on intentional language, boundary-setting, and diplomatic communication, with discussion of how miscommunication can lead to conflict, inefficiency, and reputational harm. The workshop supports participants in developing clear, consistent communication practices that strengthen credibility, accountability, and long-term business stability.
Register Here
Navigating Digital and Public Marketing Environments
This workshop examines how businesses engage audiences across digital and public-facing marketing environments. Participants are introduced to how contemporary platforms, communication channels, and informal networks function as spaces of visibility, exchange, and relationship-building. Instruction focuses on understanding audience behavior, context, and the strategic use of different forms of outreach rather than reliance on a single platform or tactic.
Marketing is approached as a combination of digital presence, interpersonal connection, and public visibility. Participants explore a range of strategies, including digital platforms, direct outreach, community-based promotion, and word-of-mouth pathways, with attention to how businesses build recognition and trust over time. Emphasis is placed on choosing approaches that align with the nature of the business, the community it serves, and available resources.
The workshop also addresses the ethical and relational dimensions of marketing and public engagement. Participants examine how decisions related to messaging, visibility, and promotion carry social consequences, shaping trust, reputation, and long-term relationships. Topics include accountability, transparency, and responsible participation in public spaces, recognizing that effective marketing supports sustainable engagement when it is grounded in respect, clarity, and consistency.
Register Here
Effective Leadership and Organizational Structure
This workshop examines the practical responsibilities of leading and managing others within a business or organizational setting, with attention to both interpersonal leadership and structural decision-making. Participants explore how leadership choices influence workplace culture, communication, workflow, and the long-term stability of a business.
Instruction addresses setting expectations, defining roles, giving feedback, and navigating conflict with professionalism and diplomacy. In addition, participants examine how organizational structure, workflow design, and distribution of responsibility affect accountability, efficiency, and morale. Emphasis is placed on consistency, clarity, and thoughtful decision-making, recognizing that effective leadership depends not only on interpersonal skill but also on creating systems that support sustainable work practices.
The workshop approaches leadership as a learned and relational practice grounded in respect, empathy, and intentional communication. Participants develop practical frameworks for managing people and processes in ways that strengthen working relationships, reduce friction, and support reliable business operations.
Register Here
Instructors
Khaili Sam-Sin
Khaili Sam-Sin is a media professional, educator, and manager whose work focuses on how organizations represent themselves publicly and how they function internally through communication, leadership, and structure.
She holds a Bachelor’s degree in International Relations, with academic training in political communication, institutional signaling, and audience interpretation, and a Master’s degree in World Literature, focused on narrative, representation, and meaning-making across cultures. Her academic background supports an interdisciplinary understanding of how language, symbolism, power, and context shape perception, legitimacy, and collective behavior.
Since 2017, she has worked in marketing, branding, and media strategy, with direct experience supporting and managing small businesses and community-based ventures. Her professional work includes managing public-facing communication, advising on branding and positioning, and participating in operational and managerial decision-making within the hospitality, performance, and creative sectors. Across these environments, she has developed a practical understanding of how perception operates both externally through media and branding, and internally through leadership practices, workplace culture, and everyday communication.
Her instructional approach treats media literacy and leadership as interconnected practices grounded in human behavior. Drawing on real-world business experience and interdisciplinary study, she emphasizes clarity, consistency, empathy, and intentional language as central to both effective representation and effective management. Her work supports participants in developing the capacity to engage audiences, lead teams, and build organizations with credibility, coherence, and sustainable working relationships.
M.A. University of Houston